CASA DE LA CULTURA

 

This logo (Imagotype) was initially a proposal for La Casa de la Cultura (Cancun’s Center of Culture - located downtown) in 1999. I was requested to do so by the then Director Juan José Morales. (RIP).

 

When I showed him the roughs (done then on Corel Draw) he told me I had made a mistake, that the correct Spanish was “La Casa de LA Cultura” – I had omitted the second “LA” and written “La Casa de Cultura”. I told him that it could easily be fixed.

 

He asked me to leave him the roughs and that he would get back to me later.

 

Later that same year I entered two paintings into a local art competitión - the 7a Muestra de Artes Plásticas de Cancún where I was surprised to win a place, mention and diploma for an abstarct pastel painting. On doing so I received a handshake from the Director Juan José but after that episode I never heard from him or spoke with him again.

 

Sixteen years later, in 2015, during my absence from Cancun (2012-2017) the logo surfaced (from the Center’s archives I imagine) and since then has been used by the Institution. No complaints . . .  I'm rather pleased although I would love to redesign the logo according to present standards  . . .  and yes, add the "LA"!

 

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